Jonny Drama is committed to supporting independent boutique owners. We recognize the challenges facing retailers in today’s market, and our focus is centred around one clear motto:

“ How can we help? “

Dedicated Customer Support

Our sales team make more than 1,000 customer visits annually, ensuring we fully understand the needs of each boutique while offering thoughtful, tailored support.

Customer Rewards

Through our Growth Loyalty Program, many of our customers can receive up to £1,000 John Lewis vouchers as a gesture of appreciation for their continued partnership.

Harrogate Hospitality

Our customers are invited to attend the Jonny Drama showroom in the Majestic Hotel next to the Harrogate Fashion Week fully hosted by Jonny Drama. Each year we provide at least 800 complimentary rooms at the Majestic Hotel, conveniently located next to the exhibition centre. Breakfast, lunch, cocktails, and goody bags are also included to ensure every guest feels welcomed.

Industry Commitment

In November 2026, Jonny Drama will sponsor the Drapers Independent Boutique of the Year Award reinforcing our support for the independent retail community.

Looking Ahead

Jonny Drama will also introduce the Jonny Drama Club, an exclusive loyalty and rewards initiative created for independent retailers.