HARROGATE

Jonny Drama hosts its flagship independent fashion showcase at the iconic Majestic Hotel in Harrogate. Known for its grand architecture, landscaped grounds, and historic presence in the town, the Majestic provides an exceptional setting for a large-scale event of this calibre.

This standalone showcase highlights the continued growth and ambition of the Jonny Drama Group, supported by a £250,000 annual investment and a dedicated sales team of over 30 specialists. Designed as a no-obligation-to-buy environment, the event gives buyers and brands a premium platform to meet, explore new collections, and engage with the next phase of Jonny Drama’s expansion across the UK and Ireland.

Across the Majestic’s extensive event spaces, Jonny Drama presents its largest ever line-up of international brands, including Alison Sheri, Brax, Diff (featuring White Lotus, Emily in Paris, Harry Potter and Wicked), Oakwood, Passioni, Elan, Haako, Picadilly and Tribal, together with further major additions.
The event also debuts new brands not under the Jonny Drama umbrella, including Trebarrabi, Sole Lisboa and Tenne.

Buyer Experience & Incentives

To support and reward its independent retail partners, Jonny Drama provides a premium hospitality programme for all attending buyers, including:

• Complimentary accommodation at the Majestic Hotel, including breakfast and buffet lunch

• A dedicated champagne cocktail party with gourmet canapés, entertainment and models

• Curated goody bags waiting for every guest in their rooms upon their arrival

• Exclusive previews of new season collections

These incentives underline Jonny Drama’s ongoing commitment to elevating the buyer experience and supporting independent retailers at an unprecedented scale.