S T O R Y
Robert de Keyser, Managing Director of Jonny Drama Ltd, after qualifying as a chartered accountant with Price Waterhouse, embarked on his fashion career in 1980. His original company won the franchise for Louis Féraud.
In the mid 1980s, he was one of the first UK fashion companies to bring American labels to Britain; Nipon, JH Collectibles, Kasper, Leslie Fay as well as enjoying great success with European labels like Cerruti 1881. During this time, he carved excellent relationships with London's major department stores, Harrods, Harvey Nichols, Selfridges, House of Fraser and John Lewis.
The 1990's saw labels like Iceberg, Christian Lacroix and Joop! enjoy success under the de Keyser roof. The millennium years saw a resurgence of the American brands and de Keyser propelled Rock & Republic to its meteoric rise in the UK and was responsible for introducing Victoria Beckham to the world of fashion. It is his 40 years experience at the designer level of the UK market, detailed knowledge of the wholesale and retail business and enormous commitment that makes the company what it is today.
In December 2020 Jonny Drama Group bought a controlling interest in BLD International Fashion.
S E R V I C E S
We are a full service showroom offering total brand support from sales and in-house brand consulting. We represent international brands in their transition into the UK market. Our challenge is to preserve our brand’s story and image while effectively translating it into new markets.
S A L E S
We have continued to successfully develop unfamiliar brands into iconic household names. We have established close relationships with the top retailers across the UK.We pride ourselves on our exceptional customer service and the personal relationships we have developed with our retailers over the years. Likewise, the brands we work with respect our ability to seamlessly connect them with the best retail channels and effectively translate their brand to the UK market.