The Team

  • Lara de Keyser

    Sales Director

    Lara started kickstarted her career within the fashion industry in May 2012, working for the German fashion label Basler in Australia. Starting in the warehouse she quickly worked her way up to become a Wholesale Manager.

    Lara moved back to the UK in 2014 to work for Jonny Drama Ltd, where she worked with the Basler UK team. Lara is now a Sales Director of the company.

  • Jordan Flatt

    Brand Manager

    Jordan has a 20 year extensive history in both retail and wholesale . He started in Principles for men as a part time sales assistant whilst studying . Since graduating in 2001 and after working in all Arcadia divisions he moved in to high end fashion with British designer Ronit Zilka working as assistant manager in Selfridges and the London boutiques. He joined Robert de Keyser in 2004 and was appointed as a concession manager in Harvey Nichols before embarking on his position as Sales Manager in the wholesale side of the business in 2006. This has lead on to Jordan enjoying a successful 10 years in the trade being responsible for both sales and logistics for de Keyser. Jordan currently manages Scala, Shail K, Edward Achour Paris, Tricotto and Furious Fur. Jordan continues to work with Robert and Lara to expand the Jonny Drama business and maintain its high standard of service and interesting mix of product for the UK and Irish markets.

  • Diana Lauren

    Sales Manager

    Diana began her career in fashion with some photographic modelling and many seasons as a showroom model. She then transitioned in to the sales side of fashion. For the past 15 years, She has been working with a wide variety of brands from all over the world such as Airfield, Laurel, Nice Connection, Oui, Gabi Lauton, Paramita, and most recently Basler. She joined the Jonny Drama team in 2016 as the Sales Manager for Conrad C.

  • Marie McHale

    Sales Manager

    Over 20 years ago Marie served her apprenticeship at the hugely respected and infamous fashion hub G.F.T. She worked with brands such as Armani, Valentino and Katherine Hamnett to name a few. She started with Robert de Keyser 12 years ago as the brand manager of Christian Lacroix . She then moved on to the hugely successful Rock and Republic jeans collection which featured a collaboration with Victoria Beckham. Marie has continued to be a valued member of the team working in season with all brands.